Marketing Leader

Performance
meets brand
strategy

14 years driving growth through data-driven performance marketing, team leadership, and creative strategy — from FMCG to high-scale mobile apps.

Get in touch View experience
14+
Years exp.
30+
Team size
7fig
Monthly budget
345%
Growth (Promova)
Chief Marketing Officer
Memowrite · Kilo Health · 2026–present
01

What I do best

①
Performance Marketing
Full-funnel paid acquisition across Meta, Google, TikTok, Applovin — from strategy to creative testing to automation infrastructure.
②
Team Building & Leadership
Built and led teams of 30+, including senior leaders across UA, Creative, and CRO. Known for developing people into leadership roles.
③
Brand & Creative Strategy
6+ years in FMCG brand management (Henkel). Fluent in blending brand thinking with performance creative and UGC strategy.
④
Growth Systems & Automation
Built automated reporting and creative analysis systems. Reduced operational overhead and scaled output without scaling headcount.
⑤
Mobile User Acquisition
Deep expertise in iOS/Android UA — ATT, SKAN, App2Web, MMP attribution (AppsFlyer). Course instructor at Projector Institute.
⑥
Analytics & Data Strategy
P&L ownership, CAC/LTV modelling, creative performance analysis. Translating data into strategy that drives measurable outcomes.
02

Career timeline

2026 – present
Memowrite
Chief Marketing Officer
Leading full marketing function for Memowrite — a service that helps people write their memoirs and preserve their legacy, part of Kilo Health.
2025 – 2026
w7g (SUITSME)
VP of Marketing
Built performance marketing infrastructure from early-stage to scalable acquisition across Meta, Applovin, and web for mental health app Fabu.
  • Double-digit CAC reduction
  • 100%+ ROAS weeks on web
  • UA–Creative–Product collaboration
2024 – 2025
Genesis / Promova
Head of Performance Marketing
Built a full-stack performance engine for a language learning app — integrating strategy, media buying, creative production, analytics, and automation.
  • 345% growth
  • 7-figure monthly budget
  • Team of 30+
2023 – 2024
Genesis / Promova
User Acquisition Lead
Led strategic scaling of paid UA across Meta, Google, Snapchat, TikTok — achieving target CAC and ROMI across multiple acquisition streams.
  • Team of 6+ media buyers
  • 4 promoted to leadership
2015 – 2021
Henkel
Brand Manager → Senior Brand Manager
6+ years managing Fa, Palette, and Barnangen in Ukraine. Record market share growth. National TVC and digital campaigns, P&L ownership.
  • Fa — record market growth 2016 & 2021
  • 1,000+ people trained
  • 6M+ unique reach campaigns
03

A bit about me

I'm a marketing leader with 14 years of experience spanning FMCG brand management and high-scale mobile app growth. My edge is combining rigorous performance thinking with genuine creative instinct.

Currently CMO at Memowrite (Kilo Health), I also teach Mobile User Acquisition at Projector Institute — because I believe sharing what I've learned makes the whole industry better.

Based in Ukraine, I travel the world — 33 countries and counting. Fluent in Ukrainian, English, and French.

  • CMO @ Memowrite · Kilo Health
  • UA Course Instructor · Projector Institute
  • Meta · Google · TikTok · Applovin
  • FMCG → Mobile app growth journey
  • Team builder (30+ people)
  • World traveler · 33 countries
  • Author & literary writer
Let's talk about growth, strategy, or something entirely new.